STARTUP TRENDS IN 2020
Start-up ventures have significant potential for fluctuation, before attaining a stable
position. The trends of 2019 have traveled throughout the scale of highs and lows which in turn has provided some sort of clarity to the founders to follow up in 2020. In spite of the
high uncertainty, they have continued to create new trends and showed varied chances for
some significant outcomes at the beginning of the year 2020.
The following are the few trends that have been observed to grow exponentially in the
present as well as in the upcoming year.
In the current scenario, the moto of finding solutions to different problems has lightened
the minds of youngsters. This enlightenment is clearly attributed to the growth of artificial
intelligence(AI). Though it is not possible for AI to take over the entire human workability, it
is still a much-needed resource in many sectors. The emerging trends such as advanced
pathology, autonomous check out system, real-time threat detector has its own boon to the
human population.
The next growing trend is seen in the field of education. The emphasis on scoring marks has
reduced the quality of education to a greater extent. This “mugging – up” education system
has led to the introduction of ventures such as udemy, byjus etc which provide conceptual
knowledge to the students. The thirst for application-oriented knowledge among the
students has boosted up these startups. Also the urge to crack entrance examination for
particular higher studies added to the compulsive need of these applications. This does not
imply the end of offline classrooms but instead, stress on the need to provide a concept or
application-based education to the students.
“Anybody can be a visitor, but a customer is dragged in.” The evolving buying choices for the
consumers demand marketing to be done strategically in order to draw in customers. Digital
marketing of the products that have been developed, is a renowned business start-up. It has
now opened the employment opportunity for a lot of creative minds. This sector has also
got high reachability, which in turn widens the ground for a competitive race. This startup
trend may continue to hold its root stronger because of the popping innovative ideas.
The methodology of doorstep supply has paved the way for a lot of start-up in the field of
retail distribution. Starting from groceries all the home requirements and also food items
are made easily accessible. This ideology has given a newer perspective of viewing the
Online platform. Apart from being a marketing tool, they have also turned out to be a
distribution tool. With people’s never-ending demands, this technology has got founder
minds entering into it with varied ideas of distributing different supplies.
In 2020, most of the emerging start-up has been seen to show interest in finding solutions
for humanitarian problems along with finding ways for a business opportunity. On the
contrary, these potential excellence seems to face many obstacles due to the reluctance of
venture capital. Failures faced in the previous years made the investors to be hard while
making a decision, they are looking for strong founders and more of practical and
marketable ideas. Currently, this problem is overcome by self investments.
Start up trends in the year 2020 seems to be a continual process with many more upcoming
ideas and innovations. It has increased the business opportunity and also created a powerful
impact. It is also clear from these trends that their core idea is subjected to change with the
ongoing requirement. In spite of starting it out with many uncertainties, they have immense
opportunities to go beyond a solo-founder and become a firm.
– SNEHA
